Local marketing is focused on helping you reach customers in your local area. It can be performed either online by targeting customers that live within a specified location or you can opt for an offline approach. The latter includes things like local sponsorships, contacting customers via mail, creating in-town events or advertising in the local paper. Local marketing can do wonders for local businesses that want to create a name for themselves and which don’t have a massive budget to work with.
How it works
While there is no way of giving an exact time-frame on getting page 1 results in Google, typically, somewhere between the 4 to 6-month mark is when we start seeing the most significant results kick in for our clients. Of course, this can vary depending upon the market that you’re in and what your competitors are doing. We always advise our clients to budget for a minimum of six months of SEO to see the best quality results. That is why we do require a minimum six-month commitment for our services. Ideally your SEO would be an ongoing process. Just like any other marketing is something that should be budgeted as a continuous process.
The importance of SEO is very simple, it’s a numbers game. You need to drive targeted traffic (folks actively looking for YOUR product or service) to your website in larger amounts so that you can convert those leads into sales. Search engine optimization will help your site rank higher in the search engines and therefore get more of that targeted traffic to your landing page. The more people looking for your service or product that you can get it in front of the more sales that you make.
We love what we do here at Local SEO Houston. We cannot think of anything more rewarding than getting paid to help other people grow their business and better their quality of life. Nothing makes us more excited than hearing a client talk about how our services have helped them to grow their business and make more money. We like to think of ourselves more as customer acquisition specialists than search engine optimization experts. Because really, that is what the SEO does it helps get you more customers.
Search engine optimization can seem like a magical process but that just isn’t so. It’s not smoke and mirrors and it’s not rocket science, it is simply the process of making sure your site has everything it needs to be served up as the most relevant result for your search terms. We are huge proponents of transparency with our clients. Your website is your online storefront it is your business and there is never a reason why you should not fully understand all aspects of your business.